This statistic presents the results of a survey among U.S. consumers. The survey was fielded online in February 2017, asking the respondents to rate the determining factors when purchasing coffee. Some 60 percent of U.S. consumers indicated the taste of the coffee as a key buying factor.
Based on which criteria do you usually select your coffee?
Characteristic
Share of respondents
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Statista Survey. (February 24, 2017). Based on which criteria do you usually select your coffee? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/292548/us-consumers--rating-of-factors-where-to-buy-coffee-tea-drinks/
Statista Survey. "Based on which criteria do you usually select your coffee?." Chart. February 24, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/292548/us-consumers--rating-of-factors-where-to-buy-coffee-tea-drinks/
Statista Survey. (2017). Based on which criteria do you usually select your coffee?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/292548/us-consumers--rating-of-factors-where-to-buy-coffee-tea-drinks/
Statista Survey. "Based on Which Criteria Do You Usually Select Your Coffee?." Statista, Statista Inc., 24 Feb 2017, https://www.statista.com/statistics/292548/us-consumers--rating-of-factors-where-to-buy-coffee-tea-drinks/
Statista Survey, Based on which criteria do you usually select your coffee? Statista, https://www.statista.com/statistics/292548/us-consumers--rating-of-factors-where-to-buy-coffee-tea-drinks/ (last visited August 25, 2024)
Based on which criteria do you usually select your coffee? [Graph], Statista Survey, February 24, 2017. [Online]. Available: https://www.statista.com/statistics/292548/us-consumers--rating-of-factors-where-to-buy-coffee-tea-drinks/