Mobile gaming content market value Asia 2014-2023

Displaying huge increases of value from 2014 onwards, the mobile content market in the Asia Pacific region was forecast to be worth close to 64 billion U.S. dollars by 2023, marking a slight decrease from the market's peak in 2021.

Strength of Asia-Pacific gaming

It is known that the Asia-Pacific region makes up almost half of the games market revenue worldwide, with globally renown APAC gaming giants continuing to display huge revenues. Although many countries throughout the region have strong gaming industries, it cannot be denied that China leads the Asia-Pacific gaming sector. Not only does China reign in APAC, but China stands as the leading gaming market globally in terms of revenue, beating the United States to the top spot. Throughout the past decade, China, like many other Asia-Pacific countries, has exhibited huge increases in mobile game sales revenue.

The rise of mobile gaming

The mobile gaming sector in APAC has experienced a surge in users throughout recent years. Now more than ever, consumers, such as those in South Korea, are choosing to play mobile games rather than traditional games involving consoles. The rise in the number of smartphones is likely a main factor as to why the mobile gaming industry has seen dramatic growth. Increased smartphone ownership allows easier game accessibility for consumers, while making it easier for consumers to make in-game purchases. Thus, boosting the mobile gaming industry further.