Average store size of Limited Brands worldwide from 2010 to 2020, by brand

In 2020, the average size of a Victoria's Secret store was about 6,928 selling square feet. The average size of a Bath & Body Works store was 2,660 selling square feet that year. Limited Brands (currently known as L Brands, Inc) is an American fashion retailer based in Columbus, Ohio. The most notable brands the company owns are Victoria’s Secret and Bath & Body Works. The company’s net sales amounted to 11.85 billion U.S. dollars in 2020.

Victoria’s Secret

Founded by Roy Raymond in 1977, Victoria’s Secret has since become one of the most well-known retailers of women’s lingerie in the world. Limited Brands purchased the company in 1982 and turned it into one of the leading apparel brands in the world. Victoria’s Secret generated net sales of over 5.4 billon U.S. dollars in 2020 and had 846 stores in North America alone.

Bath & Body Works

Bath & Body Works is an American retailer that specializes in shower gels, lotions, fragrance mists, perfumes, candles, and home fragrances. Bath & Body Works was the second most frequently used shower and bath preparation brand among women in the United States, according to a May 2017 survey. Bath & Body works has become an increasingly popular retailer, as nearly 19 million Americans used moisturizer from this brand in 2019.