Online shoppers: sources used to research products in the UK 2013

Published by Statista Research Department, Feb 26, 2014
This statistic displays the sources most commonly used by online shoppers to research products in the United Kingdom as of December 2013. Most popular were customer reviews on a retailer's own site, with 60 percent of respondents reporting using this source.

Sources online shoppers used to research products in the United Kingdom (UK) as of December 2013

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Source

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Release date

February 2014

Region

United Kingdom

Survey time period

November 26 to December 3, 2013

Number of respondents

1,096 respondents

Age group

16 years and older

Special properties

online shoppers

Method of interview

Online survey

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