Impact of hotel digital tool quailty on U.S. travelers' hotel choice 2013, by segment
This statistic shows the share of travelers who thought the quality of the hotel's website, app or other digital tools had a moderate or strong impact on their decision to stay, with a breakdown by segment as of November 2013. During the survey, 64 percent of leisure travelers stated that the quality of the hotel's digital tools had a moderate or strong impact on their decision to stay.
