"Shop now" options on social media have become increasingly popular among online consumers in the United States. In 2019, more than a quarter of U.S. online consumers aged 25 to 34 had regularly made purchases via "shop now" options on Facebook. Instagram is also a popular platform as users are directed towards purchases in the middle of their regular social feed. Over 20 percent of respondents stated that they regularly used direct shopping links on Instagram.
Share of online consumers in the United States who regularly use "shop now" options on select social media in 2019, by age group
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Stores. (November 30, 2019). Share of online consumers in the United States who regularly use "shop now" options on select social media in 2019, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/292224/social-commerce-conversion-rate-by-referrer/
Stores. "Share of online consumers in the United States who regularly use "shop now" options on select social media in 2019, by age group." Chart. November 30, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/292224/social-commerce-conversion-rate-by-referrer/
Stores. (2019). Share of online consumers in the United States who regularly use "shop now" options on select social media in 2019, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/292224/social-commerce-conversion-rate-by-referrer/
Stores. "Share of Online Consumers in The United States Who Regularly Use "Shop Now" Options on Select Social Media in 2019, by Age Group." Statista, Statista Inc., 30 Nov 2019, https://www.statista.com/statistics/292224/social-commerce-conversion-rate-by-referrer/
Stores, Share of online consumers in the United States who regularly use "shop now" options on select social media in 2019, by age group Statista, https://www.statista.com/statistics/292224/social-commerce-conversion-rate-by-referrer/ (last visited December 22, 2024)
Share of online consumers in the United States who regularly use "shop now" options on select social media in 2019, by age group [Graph], Stores, November 30, 2019. [Online]. Available: https://www.statista.com/statistics/292224/social-commerce-conversion-rate-by-referrer/
