Leading cigarette brands in the United Kingdom (UK) 2016, by sales value

This statistic shows the leading cigarette brands in the United Kingdom (UK) in 2016, by total value of sales. The Sterling cigarette brand was the top selling cigarette brand in 2016, generating sales of approximately 1.51 billion British pounds. The most expensive country in which to purchase cigarettes in Europe is the United Kingdom (UK). Cigarette prices across Europe are driven by the respective taxes imposed within each of the member states and consist of a specific duty per 1,000 cigarettes and an ad valorem rate onto the recommended retail price, in addition to value added tax (VAT). Thus the highest rates of taxation are reflected in the retail prices. Similar rates of taxation between countries are also found for hand rolling tobacco, where the highest levels of taxation are found in the United Kingdom once again. Governments that impose such strong barriers to the purchasing of tobacco are considered 'nanny states', with high levels of control on other factors, such as advertising, bans of tobacco products on retail displays and graphic warnings on cigarette packs.