Most valuable tobacco brands in the UK in 2015

Most valuable tobacco brands in the United Kingdom (UK) in 2015

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Source

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Release date

January 2015

Region

United Kingdom

Survey time period

Figures taken December 31, 2014

Supplementary notes

The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.

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Statistics on " Tobacco industry in the UK "

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Access all statistics starting from $2,388 USD yearly *

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