This statistic illustrates a ranking of the most valuable insurance brands in the United Kingdom as of June 2015. Ranked first was Prudential with a brand value reaching 7.88 billion U.S. dollars. Ranked second was Aviva with approximately 6.2 billion U.S. dollars.
Most valuable insurance brands in the United Kingdom (UK) in 2015*
(in million U.S. dollars)
* As of June 2015.
The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.
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Brand Finance. (June 23, 2015). Most valuable insurance brands in the United Kingdom (UK) in 2015* (in million U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/292057/most-valuable-insurance-brands-in-the-united-kingdom/
Brand Finance. "Most valuable insurance brands in the United Kingdom (UK) in 2015* (in million U.S. dollars)." Chart. June 23, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/292057/most-valuable-insurance-brands-in-the-united-kingdom/
Brand Finance. (2015). Most valuable insurance brands in the United Kingdom (UK) in 2015* (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/292057/most-valuable-insurance-brands-in-the-united-kingdom/
Brand Finance. "Most Valuable Insurance Brands in The United Kingdom (Uk) in 2015* (in Million U.S. Dollars)." Statista, Statista Inc., 23 Jun 2015, https://www.statista.com/statistics/292057/most-valuable-insurance-brands-in-the-united-kingdom/
Brand Finance, Most valuable insurance brands in the United Kingdom (UK) in 2015* (in million U.S. dollars) Statista, https://www.statista.com/statistics/292057/most-valuable-insurance-brands-in-the-united-kingdom/ (last visited December 30, 2024)
Most valuable insurance brands in the United Kingdom (UK) in 2015* (in million U.S. dollars) [Graph], Brand Finance, June 23, 2015. [Online]. Available: https://www.statista.com/statistics/292057/most-valuable-insurance-brands-in-the-united-kingdom/
