The graph presents data ad formats believed to be best-suited for integrated multiscreen opportunities in the United States as of August 2013. Among the surveyed marketers, 45 percent stated that product placement ads were best suited for that purpose.
What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities?
The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used. Multiple answers were permitted.
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ANA, & Nielsen. (December 5, 2013). What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/292040/ad-formats-best-suited-for-multiscreen-usa/
ANA, und Nielsen. "What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities?." Chart. December 5, 2013. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/292040/ad-formats-best-suited-for-multiscreen-usa/
ANA, Nielsen. (2013). What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities?. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/292040/ad-formats-best-suited-for-multiscreen-usa/
ANA, and Nielsen. "What Advertising Formats Do You Believe Are Best-suited for Integrated Multi-screen Advertising Opportunities?." Statista, Statista Inc., 5 Dec 2013, https://www.statista.com/statistics/292040/ad-formats-best-suited-for-multiscreen-usa/
ANA & Nielsen, What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? Statista, https://www.statista.com/statistics/292040/ad-formats-best-suited-for-multiscreen-usa/ (last visited October 19, 2024)
What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: https://www.statista.com/statistics/292040/ad-formats-best-suited-for-multiscreen-usa/