During a survey among event marketers in the United States released in early 2024, over half (or 53 percent) of respondents reported feeling optimistic about the effectiveness of trade shows. Still, according to the same study, the average number of in-person trade shows U.S. marketers intended to attend in 2024 decreased compared to the previous year.
Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024
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Exhibitor. (February 8, 2024). Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/?locale=en
Exhibitor. "Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024." Chart. February 8, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/?locale=en
Exhibitor. (2024). Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/?locale=en
Exhibitor. "Feelings towards The Effectiveness of Trade Shows among Event Marketers in The United States as of February 2024." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/?locale=en
Exhibitor, Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024 Statista, https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/?locale=en (last visited November 23, 2024)
Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024 [Graph], Exhibitor, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/?locale=en
