During a survey among event marketers in the United States released in early 2024, over half (or 53 percent) of respondents reported feeling optimistic about the effectiveness of trade shows. Still, according to the same study, the average number of in-person trade shows U.S. marketers intended to attend in 2024 decreased compared to the previous year.
Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024
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Exhibitor. (February 8, 2024). Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
Exhibitor. "Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024." Chart. February 8, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
Exhibitor. (2024). Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
Exhibitor. "Feelings towards The Effectiveness of Trade Shows among Event Marketers in The United States as of February 2024." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
Exhibitor, Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024 Statista, https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/ (last visited December 30, 2024)
Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024 [Graph], Exhibitor, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
