This survey shows the rating of how willing consumers are to share various types of information with retailers in order to have a more personalised shopping experience in the United Kingdom (UK). According to the survey conducted in 2013, respondents were least willing to share their phone number collected at point of sale, with a rating of 1.7 out of 5.
How willing are you to share the following information with retailers in order to have a more personalized shopping experience?
Characteristic
Rating out of 5
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* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).
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Cognizant. (November 14, 2013). How willing are you to share the following information with retailers in order to have a more personalized shopping experience? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/291957/shopping-services-consumers-would-like-in-the-united-kingdom-uk-by-age/
Cognizant. "How willing are you to share the following information with retailers in order to have a more personalized shopping experience?." Chart. November 14, 2013. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/291957/shopping-services-consumers-would-like-in-the-united-kingdom-uk-by-age/
Cognizant. (2013). How willing are you to share the following information with retailers in order to have a more personalized shopping experience?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/291957/shopping-services-consumers-would-like-in-the-united-kingdom-uk-by-age/
Cognizant. "How Willing Are You to Share The following Information with Retailers in Order to Have a More Personalized Shopping Experience?." Statista, Statista Inc., 14 Nov 2013, https://www.statista.com/statistics/291957/shopping-services-consumers-would-like-in-the-united-kingdom-uk-by-age/
Cognizant, How willing are you to share the following information with retailers in order to have a more personalized shopping experience? Statista, https://www.statista.com/statistics/291957/shopping-services-consumers-would-like-in-the-united-kingdom-uk-by-age/ (last visited August 24, 2024)
How willing are you to share the following information with retailers in order to have a more personalized shopping experience? [Graph], Cognizant, November 14, 2013. [Online]. Available: https://www.statista.com/statistics/291957/shopping-services-consumers-would-like-in-the-united-kingdom-uk-by-age/