This survey shows how often consumers use various online and offline resources to make purchase decisions when shopping for consumables and speciality products in the United Kingdom. According to the survey conducted in 2013, television was one of the least used resources when making purchase decisions, with a rating of 2.1 out of 5 for speciality purchases and 2.2 for consumables.
In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)?
* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees). ** Speciality purchases include fashion, homeware and entertainment products. *** Consumables include groceries and health and beauty products.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cognizant. (November 14, 2013). In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)? [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
Cognizant. "In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)?." Chart. November 14, 2013. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
Cognizant. (2013). In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)?. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
Cognizant. "In a Typical Month, How Often Do You Use The following Resources to Help You Make Informed Purchase Decisions in The following Category(S)?." Statista, Statista Inc., 14 Nov 2013, https://www.statista.com/statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
Cognizant, In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)? Statista, https://www.statista.com/statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/ (last visited November 24, 2024)
In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)? [Graph], Cognizant, November 14, 2013. [Online]. Available: https://www.statista.com/statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
