This survey shows consumers' responses when the price for an item (speciality) in store is higher than what they think they could obtain elsewhere, according to a survey conducted in the United Kingdom (UK) in the first half of 2013. Of respondents, 13 percent said they would use a mobile phone to check prices at another store and/or e-commerce site.
When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do?
Results are for speciality purchases. According to the source these include fashion, homeware and entertainment product categories. * Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).
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Cognizant. (November 14, 2013). When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
Cognizant. "When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do?." Chart. November 14, 2013. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
Cognizant. (2013). When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
Cognizant. "When The Price for An Item in Your Store Is Higher than What You Think You Can Obtain Elsewhere, What Are You Most Likely to Do?." Statista, Statista Inc., 14 Nov 2013, https://www.statista.com/statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
Cognizant, When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do? Statista, https://www.statista.com/statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/ (last visited December 21, 2024)
When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do? [Graph], Cognizant, November 14, 2013. [Online]. Available: https://www.statista.com/statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
