TV advertising practises internet advertisers should implement in the U.S. 2013

Published by Statista Research Department, Dec 5, 2013
The graph presents data on TV advertising practises internet advertisers should implement in the United States as of August 2013. Among the surveyed marketers, 74 percent stated that there should be less fragmentation about buying and/or selling

To what degree do you want online to adopt each of the following television practices?

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Sources

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Release date

December 2013

Region

United States

Survey time period

July and August 2013

Number of respondents

149; client-side = 61; agencies = 43; media sellers = 45

Supplementary notes


The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies].
The source does not provide information on the type of survey used.

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Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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