This statistic displays the price points at which digital film consumers would be willing to pay for digital film content (a single full-length film) in the United Kingdom as of May 2013. Among those who consumed a mix of legal and illegal digital films, the price point was 4.51 British pounds for a single film.
Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*
Those who downloaded 100% legal, 100% illgeal and a mix of legal and illegal film content online
Supplementary notes
* The original survey question was: "Assuming you saw a newly released film on an online service that you wanted to own. The film would be near-DVD quality, and you knew it was a reputable and reliable service. How likely would you be to download it if it was the following prices? " ** n (all 12+) = 5,444. Specific base sizes not provided.
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Ofcom, & Kantar. (September 11, 2013). Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
Ofcom, und Kantar. "Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*." Chart. September 11, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
Ofcom, Kantar. (2013). Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
Ofcom, and Kantar. "Price Point Consumers Were Willing to Pay for Digital Film in The United Kingdom (Uk) as of May 2013, by Legality Group (in Gbp)*." Statista, Statista Inc., 11 Sep 2013, https://www.statista.com/statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
Ofcom & Kantar, Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* Statista, https://www.statista.com/statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/ (last visited December 22, 2024)
Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* [Graph], Ofcom, & Kantar, September 11, 2013. [Online]. Available: https://www.statista.com/statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
