Leading online services used for music consumption in the UK 2018

Published by Patrick Leu, May 29, 2024
In 2018, YouTube was the most popular online music service in the United Kingdom, with 59 percent of respondents saying they used YouTube to stream, download, or share music. Spotify was the second most popular online music service, and was used by 42 percent of respondents in 2018.

Music retail

Sales revenue of music at retail has been increasing over recent years and totaled roughly 1.3 billion British pounds in 2018. Digital music sales in the UK amounted to more than 950 million British pounds in 2018; a significant increase when compared to the 333 million pound total back in 2011.

Digital music

Digital music revenues in the United Kingdom reached almost 670 million U.S. dollars in 2018, and are forecast to grow to over 900 million by 2023. The digital share of overall music sales in the UK reached 71.3 percent in 2018, up from 43.8 percent in 2013.

Which sites or services have you used in the past three months to stream/access, or share music tracks or albums through the internet?

CharacteristicShare of respondents
YouTube 59%
Spotify 42%
Amazon Music 18%
iTunes \ App Store \ ibookstore \ Apple Store 15%
Facebook 12%
Amazon \ Amazon mp3 \ Kindle 11%
Google (Search Engine) 9%
Soundcloud 9%
Google Play \ Android Marketplace 6%
Email 5%
Free music download app (on a mobile phone or tablet PC) 4%
uTorrent 4%
Pirate Bay 2%
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2Share of respondents59%59%42%42%18%18%15%15%12%12%11%11%9%9%9%9%6%6%5%5%4%4%4%4%2%2%2%2%1%1%YouTubeSpotifyAmazon MusiciTunes \ App Store \ ibookstore \ Apple StoreFacebookAmazon \ Amazon mp3 \ KindleGoogle (Search Engine)SoundcloudGoogle Play \ Android MarketplaceEmailFree music download app (on a mobile phone or tablet PC)uTorrentPirate BayKodiMP3Skull
0%5%10%15%20%25%30%35%40%45%50%55%60%65%

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Release date

July 2018

Region

United Kingdom

Survey time period

March to May 2018

Number of respondents

1,863 respondents

Age group

12 years and older

Special properties

All who have streamed or shared music in the past three months

Supplementary notes

Online (CAWI) and face-to-face (CAPI) surveys were used.

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