This statistic displays motivations for paying to consume digital media content in the United Kingdom (UK) as of May 2018. Among respondents, 39 percent reported paying for digital content because it was quicker than consuming free content.
What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?*
those who paid to download or stream/access digital content in the past three months**
Supplementary notes
* The original survey question was: " You indicated you have paid to download or stream/access [CONTENT TYPES] in the past three months. What were your personal reasons for doing this rather than using services where you could have got them for free? ** Includes: music, films, TV shows, video games, e-books and computer software.
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Ofcom, & Kantar. (July 4, 2018). What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/291695/motivations-for-paying-to-consume-digital-content-uk/
Ofcom, und Kantar. "What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?*." Chart. July 4, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/291695/motivations-for-paying-to-consume-digital-content-uk/
Ofcom, Kantar. (2018). What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/291695/motivations-for-paying-to-consume-digital-content-uk/
Ofcom, and Kantar. "What Were Your Personal Reasons for Paying to Consume Digital Media Rather than Using Services Where You Could Have Got Them for Free?*." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291695/motivations-for-paying-to-consume-digital-content-uk/
Ofcom & Kantar, What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?* Statista, https://www.statista.com/statistics/291695/motivations-for-paying-to-consume-digital-content-uk/ (last visited July 22, 2024)
What were your personal reasons for paying to consume digital media rather than using services where you could have got them for free?* [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: https://www.statista.com/statistics/291695/motivations-for-paying-to-consume-digital-content-uk/
