This statistic shows data on client and advertising agency expectations towards agency's profit margin as of August 2013. Clients held a 14 percent profit margin to be acceptable as agency compensation.
Client and advertising agency expectations towards agency's profit margin as of August 2013
Characteristic
Profit share
Agency profit margin considered acceptable by agencies
17%
Agency profit margin considered acceptable by client
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Adweek. (August 21, 2013). Client and advertising agency expectations towards agency's profit margin as of August 2013 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
Adweek. "Client and advertising agency expectations towards agency's profit margin as of August 2013." Chart. August 21, 2013. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
Adweek. (2013). Client and advertising agency expectations towards agency's profit margin as of August 2013. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
Adweek. "Client and Advertising Agency Expectations towards Agency's Profit Margin as of August 2013." Statista, Statista Inc., 21 Aug 2013, https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
Adweek, Client and advertising agency expectations towards agency's profit margin as of August 2013 Statista, https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/ (last visited November 21, 2024)
Client and advertising agency expectations towards agency's profit margin as of August 2013 [Graph], Adweek, August 21, 2013. [Online]. Available: https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
