This statistic shows data on client and advertising agency expectations towards agency's profit margin as of August 2013. Clients held a 14 percent profit margin to be acceptable as agency compensation.
Client and advertising agency expectations towards agency's profit margin as of August 2013
Characteristic
Profit share
Agency profit margin considered acceptable by agencies
17%
Agency profit margin considered acceptable by client
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Adweek. (August 21, 2013). Client and advertising agency expectations towards agency's profit margin as of August 2013 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
Adweek. "Client and advertising agency expectations towards agency's profit margin as of August 2013." Chart. August 21, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
Adweek. (2013). Client and advertising agency expectations towards agency's profit margin as of August 2013. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
Adweek. "Client and Advertising Agency Expectations towards Agency's Profit Margin as of August 2013." Statista, Statista Inc., 21 Aug 2013, https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
Adweek, Client and advertising agency expectations towards agency's profit margin as of August 2013 Statista, https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/ (last visited December 22, 2024)
Client and advertising agency expectations towards agency's profit margin as of August 2013 [Graph], Adweek, August 21, 2013. [Online]. Available: https://www.statista.com/statistics/291664/ad-agency-profit-margin-client-and-agency-expectations-usa/
