This survey shows the factors influencing consumers' purchasing decisions when buying speciality goods in-store in the United Kingdom (UK), according to a survey conducted in the first half of 2013. The quality of customer service ranked third as a factor influencing consumers purchase decisions, with a 4 out of 5 rating.
How much do each of the following factors influence your in-store purchase decisions?
* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees). Results are for speciality purchases, which includes categories such as fashion, homeware and entertainment products.
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Cognizant. (November 14, 2013). How much do each of the following factors influence your in-store purchase decisions? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/291586/influencing-factors-on-in-store-speciality-purchase-decisions-of-uk/
Cognizant. "How much do each of the following factors influence your in-store purchase decisions?." Chart. November 14, 2013. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/291586/influencing-factors-on-in-store-speciality-purchase-decisions-of-uk/
Cognizant. (2013). How much do each of the following factors influence your in-store purchase decisions?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/291586/influencing-factors-on-in-store-speciality-purchase-decisions-of-uk/
Cognizant. "How Much Do Each of The following Factors Influence Your In-store Purchase Decisions?." Statista, Statista Inc., 14 Nov 2013, https://www.statista.com/statistics/291586/influencing-factors-on-in-store-speciality-purchase-decisions-of-uk/
Cognizant, How much do each of the following factors influence your in-store purchase decisions? Statista, https://www.statista.com/statistics/291586/influencing-factors-on-in-store-speciality-purchase-decisions-of-uk/ (last visited December 21, 2024)
How much do each of the following factors influence your in-store purchase decisions? [Graph], Cognizant, November 14, 2013. [Online]. Available: https://www.statista.com/statistics/291586/influencing-factors-on-in-store-speciality-purchase-decisions-of-uk/
