This survey shows the factors influencing consumers' purchasing decisions when buying consumables in-store in the United Kingdom (UK), according to a survey conducted in the first half of 2013. Product selection ranked as the second highest influencing factor for consumers when making purchase decisions, with a 4.1 out of 5 rating.
How much do each of the following factors influence your in-store purchase decisions?
* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees). Results are for purchases of consumables. According to the source consumerables purchases tend to be more urgent than speciality products. They include groceries and health and beauty products.
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Cognizant. (November 14, 2013). How much do each of the following factors influence your in-store purchase decisions? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/291570/influencing-factors-on-in-store-purchase-decisions-of-consumables-uk/
Cognizant. "How much do each of the following factors influence your in-store purchase decisions?." Chart. November 14, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/291570/influencing-factors-on-in-store-purchase-decisions-of-consumables-uk/
Cognizant. (2013). How much do each of the following factors influence your in-store purchase decisions?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/291570/influencing-factors-on-in-store-purchase-decisions-of-consumables-uk/
Cognizant. "How Much Do Each of The following Factors Influence Your In-store Purchase Decisions?." Statista, Statista Inc., 14 Nov 2013, https://www.statista.com/statistics/291570/influencing-factors-on-in-store-purchase-decisions-of-consumables-uk/
Cognizant, How much do each of the following factors influence your in-store purchase decisions? Statista, https://www.statista.com/statistics/291570/influencing-factors-on-in-store-purchase-decisions-of-consumables-uk/ (last visited December 22, 2024)
How much do each of the following factors influence your in-store purchase decisions? [Graph], Cognizant, November 14, 2013. [Online]. Available: https://www.statista.com/statistics/291570/influencing-factors-on-in-store-purchase-decisions-of-consumables-uk/
