This statistic shows the buying behavior of shoppers in the United Kingdom when purchasing beauty products, according to a survey published March 2014. Of respondents, 25 percent said they researched products online before buying in store, where as 3 percent of people use instagram, twitter or other forms of social media to give recommendations to the customer.
Online sales have seen the highest market sales growth in the beauty and cosmetics industry, with the high street falling behind, with a growth of only 1.2 percent. This however, does not mean the high street is dead for beauty goods.
There are many high street retailers in the United Kingdom that specialize in the sales of cosmetics and personal goods. The most popular of these stores being Boots, a retailer that has been around since 1849. Nearly 84 percent of people say that they shop here.
One of the most prosperous department stores in the United Kingdom for beauty products is Fenwick Limited. This company has shown positive signs of improvement with its net worth growing year over year.
When buying beauty products, which of the following do you often do?*
Characteristic
Percentage of respondents
Research online and buy in-store
25%
Shop with friends
9%
Seek friends' opinions before heading to the shops
6%
Use Facebook to 'check-in' to a store
4%
Use Instagram, Facebook or Twitter to recommend what you've bought
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Marketing Week. (March 12, 2014). When buying beauty products, which of the following do you often do?* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/291512/shoppers-buying-behaviour-beauty-products-in-the-united-kingdom-uk/
Marketing Week. "When buying beauty products, which of the following do you often do?*." Chart. March 12, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/291512/shoppers-buying-behaviour-beauty-products-in-the-united-kingdom-uk/
Marketing Week. (2014). When buying beauty products, which of the following do you often do?*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/291512/shoppers-buying-behaviour-beauty-products-in-the-united-kingdom-uk/
Marketing Week. "When Buying Beauty Products, Which of The following Do You Often Do?*." Statista, Statista Inc., 12 Mar 2014, https://www.statista.com/statistics/291512/shoppers-buying-behaviour-beauty-products-in-the-united-kingdom-uk/
Marketing Week, When buying beauty products, which of the following do you often do?* Statista, https://www.statista.com/statistics/291512/shoppers-buying-behaviour-beauty-products-in-the-united-kingdom-uk/ (last visited December 22, 2024)
When buying beauty products, which of the following do you often do?* [Graph], Marketing Week, March 12, 2014. [Online]. Available: https://www.statista.com/statistics/291512/shoppers-buying-behaviour-beauty-products-in-the-united-kingdom-uk/