This statistic shows the illustrates of legal digital content consumers that used Google Play or Android Marketplace to consume and/or share digital content in the United Kingdom from 2013 to 2018. As of the most recent survey wave, ending in May 2018, nine percent of respondents reported using the online service.
Use of Google Play or Android Marketplace to consume or share digital content in the United Kingdom (UK) from 2013 to 2018
Characteristic
Share of respondents
2018
9%
2017
9%
2016
8%
2015
4%
2014
4%
2013
4%
0%2%4%6%8%10%
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non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W4) = 2,034; n (W5) = 1,171; n (W6) =3,040; n (W7) = 3,014; n (W8) = 2,890. ** Only respondents that reported having consumed no illegal digital content.
*** Content types included: music, e-books, video games, computer software, films and tv shows.
Online (CAWI) and face-to-face (CAPI) surveys were used.
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Ofcom, & Intellectual Property Office (UK), & Kantar. (July 6, 2018). Use of Google Play or Android Marketplace to consume or share digital content in the United Kingdom (UK) from 2013 to 2018 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/291472/use-of-google-play-android-marketplace-to-consume-digital-content-uk/
Ofcom, und Intellectual Property Office (UK), und Kantar. "Use of Google Play or Android Marketplace to consume or share digital content in the United Kingdom (UK) from 2013 to 2018." Chart. July 6, 2018. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/291472/use-of-google-play-android-marketplace-to-consume-digital-content-uk/
Ofcom, Intellectual Property Office (UK), Kantar. (2018). Use of Google Play or Android Marketplace to consume or share digital content in the United Kingdom (UK) from 2013 to 2018. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/291472/use-of-google-play-android-marketplace-to-consume-digital-content-uk/
Ofcom, and Intellectual Property Office (UK), and Kantar. "Use of Google Play or Android Marketplace to Consume or Share Digital Content in The United Kingdom (Uk) from 2013 to 2018." Statista, Statista Inc., 6 Jul 2018, https://www.statista.com/statistics/291472/use-of-google-play-android-marketplace-to-consume-digital-content-uk/
Ofcom & Intellectual Property Office (UK) & Kantar, Use of Google Play or Android Marketplace to consume or share digital content in the United Kingdom (UK) from 2013 to 2018 Statista, https://www.statista.com/statistics/291472/use-of-google-play-android-marketplace-to-consume-digital-content-uk/ (last visited May 10, 2025)
Use of Google Play or Android Marketplace to consume or share digital content in the United Kingdom (UK) from 2013 to 2018 [Graph], Ofcom, & Intellectual Property Office (UK), & Kantar, July 6, 2018. [Online]. Available: https://www.statista.com/statistics/291472/use-of-google-play-android-marketplace-to-consume-digital-content-uk/
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