This statistic illustrates the share of legal digital content consumers that used Google (search engine) to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in March 2018, 20 percent of respondents reported using Google in this way.
Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018
non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n (W5) = 1,171; n (W6) = 2,284; n (W7) = 2,254; n (W8) = 2,142. ** Only respondents that reported having consumed no illegal digital content. *** Content types included: music, e-books, video games, computer software, films and tv shows. Online (CAWI) and face-to-face (CAPI) surveys were used. Data for waves previous to Wave 5 published earlier by the source..
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Kantar, & Intellectual Property Office (UK). (July 4, 2018). Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
Kantar, und Intellectual Property Office (UK). "Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018." Chart. July 4, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
Kantar, Intellectual Property Office (UK). (2018). Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
Kantar, and Intellectual Property Office (UK). "Use of Google (Search Engine) to Consume or Share Digital Content in The United Kingdom (Uk) from 2012 to 2018." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
Kantar & Intellectual Property Office (UK), Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 Statista, https://www.statista.com/statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/ (last visited November 22, 2024)
Use of Google (Search Engine) to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 [Graph], Kantar, & Intellectual Property Office (UK), July 4, 2018. [Online]. Available: https://www.statista.com/statistics/291460/use-of-google-to-consume-or-share-digital-content-in-the-united-kingdom/
