This statistic shows the share of legal digital content consumers that used iTunes, the App Store, iBookstore, or the Apple Store to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in May 2018, 18 percent of respondents reported using the online service.
Use of iTunes or the App Store to consume or share digital content in the United Kingdom (UK) from 2012 to 2018
non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n (W5) = 1,171; n (W6) = 2,284; n (W7) = 2,254.
** Only respondents that reported having consumed no illegal digital content.
*** Content types included: music, e-books, video games, computer software, films and tv shows.
Online (CAWI) and face-to-face (CAPI) surveys were used.
Data for waves previous to Wave 8 published earlier by the source.
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Ofcom, & Kantar. (July 4, 2018). Use of iTunes or the App Store to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/291457/use-of-itunes-to-consume-or-share-digital-content-in-the-united-kingdom/
Ofcom, und Kantar. "Use of iTunes or the App Store to consume or share digital content in the United Kingdom (UK) from 2012 to 2018." Chart. July 4, 2018. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/291457/use-of-itunes-to-consume-or-share-digital-content-in-the-united-kingdom/
Ofcom, Kantar. (2018). Use of iTunes or the App Store to consume or share digital content in the United Kingdom (UK) from 2012 to 2018. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/291457/use-of-itunes-to-consume-or-share-digital-content-in-the-united-kingdom/
Ofcom, and Kantar. "Use of Itunes or The App Store to Consume or Share Digital Content in The United Kingdom (Uk) from 2012 to 2018." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291457/use-of-itunes-to-consume-or-share-digital-content-in-the-united-kingdom/
Ofcom & Kantar, Use of iTunes or the App Store to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 Statista, https://www.statista.com/statistics/291457/use-of-itunes-to-consume-or-share-digital-content-in-the-united-kingdom/ (last visited December 23, 2024)
Use of iTunes or the App Store to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: https://www.statista.com/statistics/291457/use-of-itunes-to-consume-or-share-digital-content-in-the-united-kingdom/
