This statistic illustrates the share of legal digital content consumers that used Amazon's online services to consume and/or share digital content in the United Kingdom from 2012 to 2018. As of the most recent survey wave, ending in March 2018, 44 percent of respondents reported using the online service.
Use of Amazon online services to consume or share digital content in the United Kingdom (UK) from 2012 to 2018
non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n(W5)=1,171; n (W6) = 2,284; n (W7) = 2,254; n (W8) = 2,142. ** Only respondents that reported having consumed no illegal digital content. *** Content types included: music, e-books, video games, computer software, films and tv shows. Online (CAWI) and face-to-face (CAPI) surveys were used.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ofcom, & Intellectual Property Office (UK), & Kantar. (July 4, 2018). Use of Amazon online services to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/291455/use-of-amazon-to-consume-or-share-digital-content-uk/
Ofcom, und Intellectual Property Office (UK), und Kantar. "Use of Amazon online services to consume or share digital content in the United Kingdom (UK) from 2012 to 2018." Chart. July 4, 2018. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/291455/use-of-amazon-to-consume-or-share-digital-content-uk/
Ofcom, Intellectual Property Office (UK), Kantar. (2018). Use of Amazon online services to consume or share digital content in the United Kingdom (UK) from 2012 to 2018. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/291455/use-of-amazon-to-consume-or-share-digital-content-uk/
Ofcom, and Intellectual Property Office (UK), and Kantar. "Use of Amazon Online Services to Consume or Share Digital Content in The United Kingdom (Uk) from 2012 to 2018." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291455/use-of-amazon-to-consume-or-share-digital-content-uk/
Ofcom & Intellectual Property Office (UK) & Kantar, Use of Amazon online services to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 Statista, https://www.statista.com/statistics/291455/use-of-amazon-to-consume-or-share-digital-content-uk/ (last visited December 25, 2024)
Use of Amazon online services to consume or share digital content in the United Kingdom (UK) from 2012 to 2018 [Graph], Ofcom, & Intellectual Property Office (UK), & Kantar, July 4, 2018. [Online]. Available: https://www.statista.com/statistics/291455/use-of-amazon-to-consume-or-share-digital-content-uk/
