This statistic presents the share of legal digital content consumers that used YouTube to consume and/or share digital content in the United Kingdom (UK) from 2012 to 2018. As of the most recent survey wave, ending in March 2018, 58 percent of respondents reported using YouTube for this purpose.
Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018
Characteristic
Share of respondents
March 2018
53%
March 2017
48%
March to May 2016
46%
March to May 2015
41%
March to May 2013
42%
November 2012 to January 2013
39%
August to October 2012
42%
Created with Highcharts 7.2.2Share of respondents42%42%39%39%42%42%41%41%46%46%48%48%53%53%August to October 2012November 2012 to January2013March to May 2013March to May 2015March to May 2016March 2017March 2018
0%10%20%30%40%50%60%
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non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n(W5) = 1,171; n (W6) = 2,284; n (W7) = 2,254; n (W8) = 2,142. ** Only respondents that reported having consumed no illegal digital content. *** Content types included: music, e-books, video games, computer software, films and tv shows. Online (CAWI) and face-to-face (CAPI) surveys were used.
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Intellectual Property Office (UK), & Ofcom, & Kantar. (July 4, 2018). Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018 [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Intellectual Property Office (UK), und Ofcom, und Kantar. "Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018." Chart. July 4, 2018. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Intellectual Property Office (UK), Ofcom, Kantar. (2018). Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Intellectual Property Office (UK), and Ofcom, and Kantar. "Use of Youtube to Consume or Share Digital Content among Legal Digital Content Consumers in The United Kingdom (Uk) from 2012 to 2018." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
Intellectual Property Office (UK) & Ofcom & Kantar, Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018 Statista, https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/ (last visited April 25, 2025)
Use of YouTube to consume or share digital content among legal digital content consumers in the United Kingdom (UK) from 2012 to 2018 [Graph], Intellectual Property Office (UK), & Ofcom, & Kantar, July 4, 2018. [Online]. Available: https://www.statista.com/statistics/291453/use-of-youtube-to-consume-or-share-digital-content-uk/
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