The graph presents data on online advertising practises TV should implement in the United States as of August 2013. Among the surveyed marketers, 74 percent stated they stated TV should implement real-time measurement.
To what degree do you want television to adopt each of the following online practices?
Characteristic
Share of respondents who adovated for complete adoption or great deal
The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
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ANA, & Nielsen. (December 5, 2013). To what degree do you want television to adopt each of the following online practices? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/291420/online-advertising-practises-tv-implement-usa/
ANA, und Nielsen. "To what degree do you want television to adopt each of the following online practices?." Chart. December 5, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/291420/online-advertising-practises-tv-implement-usa/
ANA, Nielsen. (2013). To what degree do you want television to adopt each of the following online practices?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/291420/online-advertising-practises-tv-implement-usa/
ANA, and Nielsen. "To What Degree Do You Want Television to Adopt Each of The following Online Practices?." Statista, Statista Inc., 5 Dec 2013, https://www.statista.com/statistics/291420/online-advertising-practises-tv-implement-usa/
ANA & Nielsen, To what degree do you want television to adopt each of the following online practices? Statista, https://www.statista.com/statistics/291420/online-advertising-practises-tv-implement-usa/ (last visited October 02, 2024)
To what degree do you want television to adopt each of the following online practices? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: https://www.statista.com/statistics/291420/online-advertising-practises-tv-implement-usa/