The graph presents data on the most important factors for multiscreen campaign measurement in the United States as of August 2013. Among the surveyed marketers, 28 percent stated they considered the ability to understand the competetive landscape as extremly critical.
Among the benefits listed below, how critical is each to you for integrated multi-screen measurement?
The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
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ANA, & Nielsen. (December 5, 2013). Among the benefits listed below, how critical is each to you for integrated multi-screen measurement? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/291418/multiscreen-campaigns-measurement-factors-usa/
ANA, und Nielsen. "Among the benefits listed below, how critical is each to you for integrated multi-screen measurement?." Chart. December 5, 2013. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/291418/multiscreen-campaigns-measurement-factors-usa/
ANA, Nielsen. (2013). Among the benefits listed below, how critical is each to you for integrated multi-screen measurement?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/291418/multiscreen-campaigns-measurement-factors-usa/
ANA, and Nielsen. "Among The Benefits Listed Below, How Critical Is Each to You for Integrated Multi-screen Measurement?." Statista, Statista Inc., 5 Dec 2013, https://www.statista.com/statistics/291418/multiscreen-campaigns-measurement-factors-usa/
ANA & Nielsen, Among the benefits listed below, how critical is each to you for integrated multi-screen measurement? Statista, https://www.statista.com/statistics/291418/multiscreen-campaigns-measurement-factors-usa/ (last visited November 03, 2024)
Among the benefits listed below, how critical is each to you for integrated multi-screen measurement? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: https://www.statista.com/statistics/291418/multiscreen-campaigns-measurement-factors-usa/
