This statistic presents data on the consumption of paid digital media content in the United Kingdom (UK), according to a survey conducted in eight waves between August 2012 and May 2018. As of the most recent wave, ending May 2018, 38 percent of respondents reported having consumed any paid digital media content.
Have you consumed any paid digital media content in the past three months?*
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 4,728; n (W3) = 4,708; n (W4) = 4,673; n (W5) = 4,552; n(W6) = 4,670; n(W7) = 4,573. Online (CAWI) and face-to-face (CAPI) surveys were used. The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey. Data for waves previous to Wave 8 published earlier by the source.
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Ofcom, & Kantar. (July 4, 2018). Have you consumed any paid digital media content in the past three months?* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/291290/paid-digital-content-consumption-in-the-uk/
Ofcom, und Kantar. "Have you consumed any paid digital media content in the past three months?*." Chart. July 4, 2018. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/291290/paid-digital-content-consumption-in-the-uk/
Ofcom, Kantar. (2018). Have you consumed any paid digital media content in the past three months?*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/291290/paid-digital-content-consumption-in-the-uk/
Ofcom, and Kantar. "Have You Consumed Any Paid Digital Media Content in The past Three Months?*." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291290/paid-digital-content-consumption-in-the-uk/
Ofcom & Kantar, Have you consumed any paid digital media content in the past three months?* Statista, https://www.statista.com/statistics/291290/paid-digital-content-consumption-in-the-uk/ (last visited December 23, 2024)
Have you consumed any paid digital media content in the past three months?* [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: https://www.statista.com/statistics/291290/paid-digital-content-consumption-in-the-uk/
