This statistic presents data on digital film consumption, by paid or free accessing, among digital film consumers in the United Kingdom (UK) from August 2012 to May 2018, in eight survey waves. As of the most recent survey wave, ending May 2018, 41 percent of those who consumed digital films did so entirely on paid basis (4 percent increase since the previous survey wave).
Were the full-length films or movies you consumed free or paid?
Characteristic
100% Paid
Mix of Paid and Free
100% Free
August to October 2012
29%
15%
56%
November 2012 to January 2013
29%
20%
51%
March to May 2013
32%
17%
50%
March to May 2015
35%
17%
48%
March to May 2016
33%
21%
46%
March to May 2017
37%
19%
44%
March to May 2018
41%
19%
40%
0%25%50%75%100%125%
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All who have downloaded or streamed/accessed film content in the past threemonths
Supplementary notes
* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 846; n (W3) = 1,049; n (W4) = 947; n (W5) = 1,120; n (W6) = 1,271; n (W7) = 1,416. Online (CAWI) and face-to-face (CAPI) surveys were used. The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey. Data for waves previous to Wave 8 published earlier by the source. Figures do not sum 100. The source provides no explanation.
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Ofcom, & Kantar. (July 4, 2018). Were the full-length films or movies you consumed free or paid? [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/291280/digital-film-consumption-by-paid-and-free-in-the-uk/
Ofcom, und Kantar. "Were the full-length films or movies you consumed free or paid?." Chart. July 4, 2018. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/291280/digital-film-consumption-by-paid-and-free-in-the-uk/
Ofcom, Kantar. (2018). Were the full-length films or movies you consumed free or paid?. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/291280/digital-film-consumption-by-paid-and-free-in-the-uk/
Ofcom, and Kantar. "Were The Full-length Films or Movies You Consumed Free or Paid?." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291280/digital-film-consumption-by-paid-and-free-in-the-uk/
Ofcom & Kantar, Were the full-length films or movies you consumed free or paid? Statista, https://www.statista.com/statistics/291280/digital-film-consumption-by-paid-and-free-in-the-uk/ (last visited April 27, 2025)
Were the full-length films or movies you consumed free or paid? [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: https://www.statista.com/statistics/291280/digital-film-consumption-by-paid-and-free-in-the-uk/
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