The graph presents data on the methods of multiscreen campaign effectiveness measurement in the United States as of August 2013. Among the survey marketers, 18 percent stated they did not measure the effectiveness or return-on-investment of their integrated multiscreen campaigns.
How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them?
Characteristic
Don't measure effectiveness/ROI
Use variety of metrics specific to individual screens
During the survey, this question was posed as follows: "How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure the effectiveness/ROI of your integrated multi-screen campaigns?" The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ANA, & Nielsen. (December 5, 2013). How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
ANA, und Nielsen. "How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them?." Chart. December 5, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
ANA, Nielsen. (2013). How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
ANA, and Nielsen. "How Are You Currently Measuring The Effectiveness/Roi of Your Integrated Multi-screen Campaigns, and How Would You Prefer to Measure Them?." Statista, Statista Inc., 5 Dec 2013, https://www.statista.com/statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
ANA & Nielsen, How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them? Statista, https://www.statista.com/statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/ (last visited October 02, 2024)
How are you currently measuring the effectiveness/ROI of your integrated multi-screen campaigns, and how would you prefer to measure them? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: https://www.statista.com/statistics/291274/multiscreen-campaigns-effectiveness-management-methods-usa/
