The graph presents data on methods of managing integrated multiscreen campaigns in the United States as of August 2013. Among the survey marketers, 52 percent stated they applied hybrid management methods for their integrated multiscreen campaigns.
How does your organization typically manage integrated multi-screen advertising campaigns today?
The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
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ANA, & Nielsen. (December 5, 2013). How does your organization typically manage integrated multi-screen advertising campaigns today? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
ANA, und Nielsen. "How does your organization typically manage integrated multi-screen advertising campaigns today?." Chart. December 5, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
ANA, Nielsen. (2013). How does your organization typically manage integrated multi-screen advertising campaigns today?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
ANA, and Nielsen. "How Does Your Organization Typically Manage Integrated Multi-screen Advertising Campaigns Today?." Statista, Statista Inc., 5 Dec 2013, https://www.statista.com/statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
ANA & Nielsen, How does your organization typically manage integrated multi-screen advertising campaigns today? Statista, https://www.statista.com/statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/ (last visited October 02, 2024)
How does your organization typically manage integrated multi-screen advertising campaigns today? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: https://www.statista.com/statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/