Luxury brands: Consumers' communication preferences in the United Kingdom (UK) 2013

Published by Statista Research Department, Nov 16, 2013
This statistic shows the type of communications consumers of luxury fashion goods want to receive from luxury brands in the United Kingdom (UK), according to a survey published in November 2013. Of respondents, 36.5 percent said they wanted to receive personalised Email alerts about new products.

What type of communication do you want to receive from a luxury brand?

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Release date

November 2013

Region

United Kingdom

Survey time period

2013

Number of respondents

2,000 respondents

Special properties

Luxury consumers*

Method of interview

Questionnaire

Supplementary notes

* Demographics of the 2,000 luxury consumers surveyed breaks down as follows:
Gender: male 52.7%; female 47.3%
Age:
18-25 = 14.2%
26-35 = 32.2%
36-45 = 24.8%
46-55 = 15.3%
56-65 = 10.5%
66+ = 3
Personal income (in GBP):
0-19.9999 = 20.6%
20,000-39,999 = 41.6%
40,000-59,999 = 24.7%
60,000 and over = 13.1%

Respondents could choose more than one answer.

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Brand benchmarks

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