Luxury fashion: Most used social media platforms for brand engagement in the UK 2013

Published by Statista Research Department, Nov 16, 2013
This statistic shows which social media platforms luxury consumers use to engage with luxury fashion brands in the United Kingdom (UK), according to a survey published in November 2013. Of respondents, 9.2 percent said they used Instagram to engage with luxury brands.

Which platforms do you use to engage with luxury brands?

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Release date

November 2013

Region

United Kingdom

Survey time period

2013

Number of respondents

2,000 respondents

Special properties

Luxury consumers*

Method of interview

Questionnaire

Supplementary notes

* Demographics of the 2,000 luxury consumers surveyed breaks down as follows:
Gender: male 52.7%; female 47.3%
Age:
18-25 = 14.2%
26-35 = 32.2%
36-45 = 24.8%
46-55 = 15.3%
56-65 = 10.5%
66+ = 3
Personal income (in GBP):
0-19.9999 = 20.6%
20,000-39,999 = 41.6%
40,000-59,999 = 24.7%
60,000 and over = 13.1%

Respondents could choose more than one answer.

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Market overview

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Brand popularity among consumers

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Brand benchmarks

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