The graph presents data on the share of media spend/sales attributed to integrated multiscreen campaigns in the United States in 2013 and presents a projection for 2016. Among the surveyed marketers, 66 percent stated that integrated marketing campaigns took one to 25 percent of their media spend or sales revenue.
In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now?
Characteristic
None
76-100%
51-75%
26-50%
1-25%
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Survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
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ANA, & Nielsen. (December 5, 2013). In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, und Nielsen. "In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? ." Chart. December 5, 2013. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, Nielsen. (2013). In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? . Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, and Nielsen. "In Relation to Your Media Spend/Sales Revenue, What Percentage Can Be Attributed to Integrated Multi-screen Campaigns Today, and How Much Do You Think It Will Be Three Years from Now? ." Statista, Statista Inc., 5 Dec 2013, https://www.statista.com/statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA & Nielsen, In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? Statista, https://www.statista.com/statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/ (last visited September 01, 2024)
In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: https://www.statista.com/statistics/291204/importance-integrated-multiscreen-campaigns-delivering-message-usa/