Luxury fashion brands: most important factors when purchasing goods in the UK 2013

Published by Statista Research Department, Nov 16, 2013
This statistic shows the most important factors for luxury consumers when purchasing from a luxury brand in the United Kingdom (UK) according to a survey conducted in 2013. Of respondents, 29.6 percent said comfort was the most important factor when purchasing from a luxury brand.

What is most important to you when purchasing from a luxury brand?

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Source

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Release date

November 2013

Region

United Kingdom

Survey time period

2013

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Luxury consumers*

Method of interview

Questionnaire

Supplementary notes

* Demographics of the 2,000 luxury consumers surveyed breaks down as follows:
Gender: male 52.7%; female 47.3%
Age:
18-25 = 14.2%
26-35 = 32.2%
36-45 = 24.8%
46-55 = 15.3%
56-65 = 10.5%
66+ = 3
Personal income (in GBP):
0-19.9999 = 20.6%
20,000-39,999 = 41.6%
40,000-59,999 = 24.7%
60,000 and over = 13.1%

Respondents could choose more than one answer.

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Statistics on " Luxury goods in the United Kingdom (UK) "

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Market overview

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Leading luxury brands

8

Luxury department stores

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Brand popularity among consumers

8

Brand benchmarks

5

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