Content marketing strategy usage in the UK 2017

Published by Statista Research Department, Mar 24, 2023
This statistic displays the usage of content marketing strategies among marketers in the United Kingdom (UK) in 2017. Among marketers, 38 percent reported having a documented content marketing strategy.

Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017

CharacteristicShare of respondents
Yes, but it is not documented 40%
Yes, and it is documented 38%
No, but plan to have one within 12 months 19%
No, with no plans to have one within 12 months 4%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of respondents40%40%38%38%19%19%4%4%Yes, but it is not documentedYes, and it is documentedNo, but plan to have one within 12 monthsNo, with no plans to have one within 12 months
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%

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Release date

January 2018

Region

United Kingdom

Survey time period

June to July 2017

Number of respondents

117 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, the Association for Data-driven Marketing and Advertising (ADMA), and WTWH Media.

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