Content marketing challenges UK 2013-2015

This statistic ranks the challenges faced by content marketers in the United Kingdom (UK) by the share of marketers that faced these challenges from 2013 to 2015. Of respondents, 61 percent cited producing engaging content as a challenge to their content marketing success in 2015.

Challenges faced by content marketers in the United Kingdom (UK) from 2013 to 2015

Characteristic	2013	2014	2015
Producing the kind of content that engages	44%	51%	61%
Producing content consistently	-	46%	58%
Inability to measure content effectiveness	28%	40%	58%
Measuring the ROI of content marketing program	-	-	49%
Producing a variety of content	33%	34%	40%
Lack of knowledge and training	25%	27%	32%
Lack of budget	38%	46%	26%
Finding trained content marketing professionals	14%	27%	24%
Lack of integration across marketing	23%	26%	22%
Lack of buy-in / vision	22%	18%	19%
Technology-related challenges	-	29%	18%
Producing enough content	46%	-	-
Lack of integration across HR	11%	-	-
Lack of time	66%	-	-
Inability to collect information from SMEs	14%	-	-

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Release date

December 2015

More information

Region

United Kingdom

Survey time period

2013 to 2015

Number of respondents

133*

Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133.
** In 2013, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, King Content, The Association for Data-driven Marketing & Advertising (ADMA), the Direct Marketing Association UK (DMA), Industry Week, and New Equipment Digest.

Data for years previous to 2015 were published in earlier editions of the report.

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