This statistic displays the content marketing share of marketing budgets in the United Kingdom (UK), according to marketers from 2013 to 2017. Among marketers, 10 percent reported content marketing accounted for between 50 and 74 percent of their organization's marketing budget in 2017.
Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017
* n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2014) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117 ** In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.
Data for years previous to 2017 were published in earlier editions of the report.
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Content Marketing Institute. (January 12, 2018). Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017 [Graph]. In Statista. Retrieved July 19, 2024, from https://www.statista.com/statistics/290971/uk-content-markting-share-of-marketing-budgets/
Content Marketing Institute. "Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017." Chart. January 12, 2018. Statista. Accessed July 19, 2024. https://www.statista.com/statistics/290971/uk-content-markting-share-of-marketing-budgets/
Content Marketing Institute. (2018). Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017. Statista. Statista Inc.. Accessed: July 19, 2024. https://www.statista.com/statistics/290971/uk-content-markting-share-of-marketing-budgets/
Content Marketing Institute. "Content Marketing Share of Marketing Budgets in The United Kingdom (Uk) from 2013 to 2017." Statista, Statista Inc., 12 Jan 2018, https://www.statista.com/statistics/290971/uk-content-markting-share-of-marketing-budgets/
Content Marketing Institute, Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017 Statista, https://www.statista.com/statistics/290971/uk-content-markting-share-of-marketing-budgets/ (last visited July 19, 2024)
Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017 [Graph], Content Marketing Institute, January 12, 2018. [Online]. Available: https://www.statista.com/statistics/290971/uk-content-markting-share-of-marketing-budgets/
