This statistic ranks social media platforms by effectiveness for content marketing, according to marketers who used these platforms in the United Kingdom (UK) from 2016 to 2017. Of marketers, 65 percent ranked Twitter effective for content marketing in 2017.
Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
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* n (July to August 2016) = 87; n (June to July 2017) = 117. ** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media. *** Percentage of respondents who rated these tactics as a 4 or 5 in terms of effectiveness (on a scale of 1 to 5, with 5 being “Very Effective”).
Data for years previous to 2017 were published in earlier editions of the report.
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Content Marketing Institute. (January 12, 2018). Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/290966/social-media-platforms-ranked-by-effectivness-for-content-marketing-uk/
Content Marketing Institute. "Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017." Chart. January 12, 2018. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/290966/social-media-platforms-ranked-by-effectivness-for-content-marketing-uk/
Content Marketing Institute. (2018). Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/290966/social-media-platforms-ranked-by-effectivness-for-content-marketing-uk/
Content Marketing Institute. "Social Media Platforms Ranked by Effectiveness for Content Marketing in The United Kingdom (Uk) from 2016 to 2017." Statista, Statista Inc., 12 Jan 2018, https://www.statista.com/statistics/290966/social-media-platforms-ranked-by-effectivness-for-content-marketing-uk/
Content Marketing Institute, Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017 Statista, https://www.statista.com/statistics/290966/social-media-platforms-ranked-by-effectivness-for-content-marketing-uk/ (last visited April 02, 2025)
Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017 [Graph], Content Marketing Institute, January 12, 2018. [Online]. Available: https://www.statista.com/statistics/290966/social-media-platforms-ranked-by-effectivness-for-content-marketing-uk/
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