This statistic displays a ranking of content marketing tactics by effectiveness according to marketers who used them in the United Kingdom (UK) from 2016 to 2017. In 2017, e-mail (e.g. e-newsletters, welcome letters) were ranked most effective, with 65 percent of marketers ranking them as most critical to content marketing success.
Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
* n (July to August 2016) = 78; n (June to July 2017) = 117. ** In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), WTWH Media and Technology for Marketing (TFM).
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Content Marketing Institute. (January 12, 2018). Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
Content Marketing Institute. "Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017." Chart. January 12, 2018. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
Content Marketing Institute. (2018). Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
Content Marketing Institute. "Content Marketing Tactics Ranked by Effectiveness in The United Kingdom (Uk) from 2016 to 2017." Statista, Statista Inc., 12 Jan 2018, https://www.statista.com/statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
Content Marketing Institute, Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017 Statista, https://www.statista.com/statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/ (last visited January 10, 2025)
Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017 [Graph], Content Marketing Institute, January 12, 2018. [Online]. Available: https://www.statista.com/statistics/290964/content-marketing-tactics-used-in-the-united-kingdom-by-effectiveness/
