Following content marketing strategy in the United Kingdom (UK) 2014

Share of marketers who say strategy guides efforts in the United Kingdom (UK) in 2014

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Release date

December 2014

Region

United Kingdom

Survey time period

July to August 2014

Number of respondents

134 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, the Direct Marketing Association UK (DMA), the Business Marketing Association (BMA), EnVeritas Group (EVG), The Association for Data-driven Marketing & Advertising (ADMA), Industry Week, New Equipment Digest, WTWH Media, and Corporate Financial Group.

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