Content marketing: perceived effectiveness in the UK 2012-2016

Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016

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Release date

December 2016

Region

United Kingdom

Survey time period

August 2012 to January 2013; July to August 2013 to 2016

Number of respondents

87*

Special properties

marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

Data previous to 2015 were published in earlier editions of the report.
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87
** Additional information about the sample base is provided on page 42 of the report.
*** The scale ranges from "extremely effective" (5) to "not at all effective" (1).

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