This statistic displays the perceived effectiveness of content marketing among for-profit marketers in the United Kingdom from 2012 to 2016. During the most recent survey carried out by the source, six percent of marketers ranked content marketing five ("extremely effective") on a five point scale.
Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
Effectiveness rating***
5 out of 5
4 out of 5
3 out of 5
2 out of 5
1 out of 5
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August 2012 to January 2013; July to August 2013 to 2016
Number of respondents
87*
Special properties
marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
Data previous to 2015 were published in earlier editions of the report.
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87
** Additional information about the sample base is provided on page 42 of the report. *** The scale ranges from "extremely effective" (5) to "not at all effective" (1).
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Content Marketing Institute. (December 7, 2016). Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/290935/percieved-effectiveness-of-content-marketing-usage-in-the-united-kingdom/
Content Marketing Institute. "Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016." Chart. December 7, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/290935/percieved-effectiveness-of-content-marketing-usage-in-the-united-kingdom/
Content Marketing Institute. (2016). Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/290935/percieved-effectiveness-of-content-marketing-usage-in-the-united-kingdom/
Content Marketing Institute. "Perceived Effectiveness of Content Marketing in The United Kingdom (Uk) from 2012 to 2016." Statista, Statista Inc., 7 Dec 2016, https://www.statista.com/statistics/290935/percieved-effectiveness-of-content-marketing-usage-in-the-united-kingdom/
Content Marketing Institute, Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016 Statista, https://www.statista.com/statistics/290935/percieved-effectiveness-of-content-marketing-usage-in-the-united-kingdom/ (last visited August 25, 2024)
Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016 [Graph], Content Marketing Institute, December 7, 2016. [Online]. Available: https://www.statista.com/statistics/290935/percieved-effectiveness-of-content-marketing-usage-in-the-united-kingdom/
