Main drivers for purchasing avocados of U.S. Hispanics 2023

Published by
M. Shahbandeh,
Feb 23, 2024
The statistic shows the results of an annual survey conducted by the Hass Avocado Board as of Aptil 2023. U.S. Hispanic consumers were asked about their main reasons for buying avocados. Around 90 percent of U.S. Latinos reported the health and taste associated with avocados as one important driver for purchase.

U.S. Hispanic consumers' main reasons for buying avocados in the United States in 2023

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Release date

February 2024

Region

United States

Survey time period

April 4 to April 27, 2023

Number of respondents

1,119 respondents

Age group

18 years and older

Special properties

People who identify as Hispanic, who do a share of the grocery shopping for their household

Method of interview

Online panel

Supplementary notes

The original question ran as follows: 'Below is a list of reasons for why you personally might buy avocados for use in the home. For each item I read, please tell me if it is a reason for why you would buy avocados'.
Release date reflects date of access to source.

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U.S. Hispanics: shopping behaviorU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behaviorHispanic health in the U.S.Hispanic population in the U.S.
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