Etsy: self-identification of sellers 2024

Published by Statista Research Department, Apr 15, 2025

According to a 2024 survey of Etsy sellers worldwide, it was found that 97 percent of respondents ran their Etsy shop from home and 89 percent are run by just one person. Additionally, 80 percent of Etsy sellers identify as women.

Self-identification and motivation of Etsy sellers as of 2024

CharacteristicShare of respondents
Run their shops from their homes 97%
Are run by one person 89%
Identify as women 80%
Consider their Etsy shop to be a business 70%
Sold for the first time on Etsy 59%
Are multi-channel sellers 51%
Use their Etsy income to cover household expenses like bills, rent, and food 38%
Were pursuing their creative business as their sole occupation 29%
Live in rural areas 27%
Showing entries 1 to 9 (9 entries in total)
Created with Highcharts 7.2.2Share of respondents97%97%89%89%80%80%70%70%59%59%51%51%38%38%29%29%27%27%Run their shops from their homesAre run by one personIdentify as womenConsider their Etsy shop to be a businessSold for the first time on EtsyAre multi-channel sellersUse their Etsy income to cover household expenses like bills, rent, andfoodWere pursuing their creative business as their sole occupationLive in rural areas
0%10%20%30%40%50%60%70%80%90%100%110%

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Release date

February 2025

Region

Worldwide

Survey time period

November 2024

Special properties

among Etsy sellers

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