Editorial content - advertising effectiveness in Q1 2013, by region

Published by Statista Research Department, Sep 17, 2013
The graph presents data on the effectiveness of editorial content, such as newspaper articles, in advertising worldwide in the first quarter of 2013, by region. In Latin America, 77 percent of respondents stated they somewhat or completely trusted this form of advertising.

Effectiveness of editorial content in advertising worldwide in 1st quarter of 2013, by region

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Release date

September 2013

Region

Worldwide

Survey time period

Q1 2013

Number of respondents

29,000 in 58 countries

Special properties

respondents with internet access only

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Statistics on " Advertising consumption and perception in the United States "

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Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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