Gen C: weekly online content curation in selected countries 2013

Share of Gen C online users in selected countries who curate online content as least once per week as of Summer 2013

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Sources

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Release date

January 2014

Region

Worldwide

Survey time period

Summer 2013

Age group

13 to 64 years

Method of interview

Online survey

Supplementary notes

YouTube defines Gen C as follows:
"Generation C, or Gen C, is a term coined by Nielsen and Booz Allen Consulting in 20101 to describe millennials. Now fast-forward to 2013 to when Gen C have broken out of their mold. They have become a true psychographic—not simply a demographic but a mindset that spans generations.
Globally, it’s still true that most millennials are Gen C, but across 30+ countries, on average, 39% (with a range of 20% to 50%) of Gen C are aged 35 or over."

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5

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Content consumption

5

Short-form content

6

Further related statistics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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