Mexico: social network penetration 2019-2028

Published by
Tiago Bianchi,
Aug 15, 2023
The social media penetration rate in Mexico was forecast to continuously increase between 2024 and 2028 by in total 12.6 (+16.13 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 90.72 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

Social network user penetration in Mexico from 2019 to 2028

CharacteristicShare of population
2028 90.72%
2027 88.71%
2026 86.47%
2025 83.97%
2024 81.19%
2023 78.1%
2022 74.65%
2021 70.81%
2020 63.91%
2019 59.39%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of population59.39%59.39%63.91%63.91%70.81%70.81%74.65%74.65%78.1%78.1%81.19%81.19%83.97%83.97%86.47%86.47%88.71%88.71%90.72%90.72%2019202020212022202320242025202620272028
0%20%40%60%80%100%

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Release date

July 2023

Region

Mexico

Survey time period

2019 to 2028

Supplementary notes

* Forecast

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